The Challenge of Pitching Nicaragua as the Next Paradise – WSJ.com
Submitted by webtrainer on Thu, 2013/02/07 - 10:33.
The Wall Street Journal is now on-board with the launch of Mukul, it would appear. The video embedded on the linked page has an interesting discussion about how the high-end travel agents and other jet-setter confidantes will need to do some convincing of their clients in order to have them travel to a country like Nicaragua. Also interesting and not news to those living in Nicaragua, Mukul had to establish a training program that started from the basics to train the staff on things like what bidets are, how to pour coffee, make a bed, communicate with the guests, etc. Good stuff for those interested in following this new resort that is launching right now.
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http://online.wsj.com/article/SB1000142412788732444590457828657010925181...
Rivas, Nicaragua
On a recent Tuesday morning, three of the U.S.’s most influential travel agents were hiking on a cliff-side trail overlooking the Pacific Ocean, gazing at the pristine beaches below and watching a group of howler monkeys in a nearby tree. Leading them were executives of Mukul, a not-quite-open 37-room $40 million luxury resort. The scenic tour was just the beginning salvo in a three-night, all-expenses-paid trip organized by the hotel to convince the travel agents to promote the property to their wealthy clients.
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blogged about and commented on here:
http://www.elportonverde.com/2013/02/07/the-challenge-of-pitching-nicara...
An excerpt from the article,
An excerpt from the article,
"I was thinking about Ortega, Sandinistas," said Rina Anoussi, president of the Travel Business in New York, whose clients include art-world and entertainment celebrities. "I'm trying to absorb what kind of people I can sell this to—people with illicit love affairs? No one will see you."
Hopefully this project will be success for Nica instead of just an expensive auto-hotel.
The training program
Was an extension of the 3 year, US3.8 million Ruta Triangulo de Sur sponsored by The Netherlands and Credomatic and managed by the the CEP Centro Empresarial Pellas Foundation.
Carlos Pellas , The President of Grupo Pellas put in $250,000 of his own money to help create The Carlos Pellas Fund for Tourism Excellence in the community of Playa Gigante, the feeder area for staff at Guacalito.