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Nuevo Radio Ya
Submitted by fyl on Mon, 2010/02/08 - 18:47.
(1 vote)
Ana has been listening to Nuevo Radio Ya. For those who aren't aware, this is an FSLN station. Now, Ana is no Sandinista and Ana's mother, when she is here, is irritated that Ana is listening to "Danielista radio". But, I want to step back from the politics and talk about the model.
It portrays itself as a station of the people. What that means and how it is done is interesting. Ana is the perfect customer. She listens because of the news. Much of their news is from call-ins. You hear about everything and from the point of view of regular people rather than from big news corporations. I find it useful but, beyond that, it's like the "little old lady watching her neighbors" except it extends to the whole country.
While the station will talk about Eduardo "La Rata" Montealegre, the news of and by the people that clearly is what is happening adds credibility to the political news that you hear there. The other thing they tend to do is make one feel a part of Nicaragua because of the way information is presented in a very down to earth way.
I am not saying what they are doing is correct or incorrect (whatever that might mean) but I do think what they are doing is intelligent. If I was the opposition and wanted to get the majority of the people thinking that I was here to work for them, I would seriously be looking at how to copy their style.
"El Ratón" Montealegre
Hola Fyl,
You should know that "La Rata" (Rata=Thief) is a pejorative term, "La Nueva Radio Ya", uses it to insult the person of Montealegre.
It's hard to believe that calling a person "Rata", "adds credibility to the political news"
IMO, you are unknowingly eliciting negative responses.
Al
I am?
I understand the meaning. I didn't go back and re-read my initial post but I certainly didn't intend to say that this added credibility to anything. What I thought I was saying was that the general call-in "news" which could be easily verified added general credibility to program content such that this type of reference would appear more credible.
I see this as being very similar to a news program that adds an editorial with the main difference being the intended audience. I didn't say it was good but it is likely effective.
Petty Thief
Is how "La Rata' is used here by the Police Chief in SJdS. It's used to describe a thief that wants to be a Ladrone but is at a lower level. I always though that with Montealegre, it was due to his looks.
Are all call-ins live?
Are all call-ins live? Or are they recorded first, selected and broadcast?
At least most
It is not like a "talk show". The call-ins are news. That is, a traffic accident, a robbery, and so forth. If it is coverage of an event such as a march, I am sure the calls are pre-arranged. That is, who will call in is planned. Thus, for a protest you certainly could get the side they want to present but the majority of the calls are just about things that are not political. It is in fact so much of the content is clearly just what was observed that adds credibility to coverage of a protest, for example.
That is, one is less likely to question a possible agenda with a report such as "we are in the protest march and ..." after the report of 10 agenda-free traffic accidents. Much of the call-in information for fires, for example, is from fire departments. There are people who call in from hospitals with statistics from the last day. ...
The reality is that this does offer decent information on what sorts of problems do exist. The reports tend to be very specific. For example, there was a call about some people posing as transit police near Estelí. The description included a specific locaiton (100 meters from a specific Auto-Hotel on the road to San Pedro), how they were dressed and who their victim was.
propaganda...
Radio Ya is a Radio station that feed the party propaganda, there, is not allowed any comments against the government, either present a editorial opinion in a impartial way, This Radio is one of the many media that is controlled directly by the Ortega family, is because that , that Juan Carlos Ortega has is offices next to the Radio in a property that belong to the Managua City, but been the son of the dictator, that is not problem.
So is very unlike that Radio Ya comply with the standards of a free expression or free press, is not but a propaganda media of the regime.
So i think if the opposition (the true opposition) hasn't copy that format, is because is but BS.
This is a example of the quality of this Radio Propaganda.
http://nicaliving.com/node/16055
FYL, that does seem to be lacking..
A separate team, removed from the operations team that are in daily head to heads with the government, that would in effect be the "marketing division" of the business.
If the Liberals do actually have a manifest or a platform of say 5 things they would do to start to fix things, they need that group to sell the upside. It's marketing 101, don't sell on how bad the competition is, sell how good you are.
The party in power (or current contract holder) should have a hard time selling their future of Nicaragua package, especially if they are not doing it now. The challenger (or business wanting the contract) should at least have good sales program.
Problem here is, didnt the Gov, shut down at least one radio station last year on a BS license issue when really it was because they were too pro Liberal.
So are you saying that the party themselves (PLC or whoever) should get the license and get around the problem that way?
Selling the Good
While Nuevo Radio Ya does have it's negative political agenda, there really is a lot of both just information and positive informaiton presented. First, the news content I covered in another comment is generally not negative toward either the government or the opposition. It is just factual reporting. Now, having a (free) hospital tell you who was treated for what does reflective positively at least on an existing health care system that does something. But, it also is just real.
There are also information about crops (probably supplied by Johannes Wilm's system), new road construction and such. Talking about that is, of course, just good marketing.
I don't remember a radio station being shut down but it certainly could have happened. The reality is that there are lots of radio stations and TV stations here not run by the government. In my opinion, the important contribution Nuevo Radio Ya is making is connecting people. That includes job offers and information about someone looking for work. If "the opposition" is, for example, creating employment opportunities, advertising them on a radio station that one would associate with them would be very positive.
I agree that just saying "X is a crook" doesn't do much. Most people are already aware that politician and crook are pretty much synonyms. Showing what you are doing, right now, to improve people's lives will do a lot more good.
I remembered the radio station that got shut down.
It was Radio La Ley. Just a small (few mile broadcast frequency) in Sébaco.
Radio Rumba out of Rivas is very popular here in SJdS and in my house.