B*stard Coke ?

each get one out of the first million of profit. hope that word wasn't a dirty one....

when government grows, liberty yields, thomas jefferson

Or…perhaps become the first in C.A. to sell the alleged forthcoming Pepsi product. Not sure the idea is finalized or will come about outside the U.S. But, at the end of 2007, Pepsi filed for U.S. trademark protection for something called “Pepsi RAW” (they had already done to in the U.K. and elsewhere). Although the logo in question seems to have changed, one version shows what appears to be sugar cane under the large typeface of RAW. Pepsi is said to be planning, or at least toying with the idea of, a line of sugar-based colas, as opposed to corn syrup. Some ruckus ensued when, abroad, someone (either at Pepsi or just a Pepsi drinker) claimed people would not longer have one option, and have to settle for “a Mexican Coke”. Aside from the fact that there are other options, the move might be recognition that there is a growing market for sugar-cane colas (enough for the pharmacy chain Walgreen’s and department store Target to have their own cane-sugared, badged products in their stores), perhaps because there is nothing all that good to say about HFCS; there is also a fast-growing market for real root beer. So, before long, one would assume Coke and Pepsi will be there. Since beverages have always been sugar-based in C.A., it might all seem like a mute point south of Mexico. I don't drink Pepsi (yet) but found the business move interesting (the weird little Coke-Pepsi, Miller-Budwesier battles are often mildly entertaining, even if you don't use the products).